Total, the title sponsor of the Confederation of African Football (CAF) for eight years, is introducing Total Football Together, an integrated communications program to share a love of football both within and outside the company.
Total Football Together will be launched at the Total Africa Cup of Nations, which is taking place in Gabon from January 14 to February 5. The program will continue to be deployed at future African football events for which Total is the title sponsor under its partnership with CAF.
Football is a universal language, synonymous with socializing, team spirit and, of course, energy. In Africa, it is more than just a sport: it embodies a passion and enthusiasm that transcend cultures in all their diversity. The love of football brings together fans from all walks of life. Football Together reflects Total’s desire to spread this exciting, celebratory spirit far and wide, sharing it with everyone who loves the sport in Africa and beyond.
Total Football Together kicks off on January 14 with a program for the general public that consists of:
- Locally: Man of the Match, Total Ball Boys and special events and contests in the Group’s 4,200 service stations in Africa to win tickets to matches.
- On TV: En route pour le CAN Total [Headed for Total AFCON] and Jour de CAN Total [Total AFCON Day] on the French-language channel Canal+ and Studio Chat on SuperSport for Total AFCON 2017.
- Online: An ecosystem comprising a social media room, the African Champions app, a Facebook page, a Twitter account, a website and more.
There’s also a program for employees, with the creation of the One Total, Football Together community. Offering exclusive content, contests and events, it will make Total employees frontline ambassadors and contributors in celebrating Total AFCON 2017.
Africa is in Total’s blood, and has been a cornerstone of its international presence for more than 90 years. The Group intends to strengthen its position as the local services champion on the continent, which is central to its 20-year business ambition. And what better vehicle than football to consolidate its already strong roots?