Transportation, a Key Factor in Access to Employment



Access to transportation is a critical issue for communities. It is vital to finding a secure place in society and the world of work, and is a core focus of Total.

For the last four years we have been working on the issue via the Laboratoire de la Mobilité Inclusive*, aiming to improve the situation of the most vulnerable members of society.

Always on the lookout for innovative solutions, this “think & act tank" created in 2013 by Total and Wimoov has also examined responses developed in other countries — Denmark, the United Kingdom, Japan, Spain and Canada.

As the fourth Rencontres de la Mobilité Inclusive conference gets under way, the socially inclusive laboratory unveils the findings of its latest survey and the names of the three start-ups that won its Bouger Mieux, Bouger Moins [Move Better, Move Less] call for projects.


*The Laboratoire de la Mobilité Inclusive brings together leading public and private sector stakeholders, such as the French Environment and Energy Management Agency (ADEME), the French Red Cross, the French Post Office, the Michelin Foundation, the Agir Contre l’Exclusion [Fight Exclusion] foundation, and many others.

What is socially inclusive transportation?

In France, nearly one in four people has had to turn down a job because they have no means of getting there. The same is true for job interviews: it is estimated that one person in five has passed one up because of a lack of transportation and accessibility. Today, 86% of French people believe that daily commuting issues are an obstacle to employment.

Hardest hit are young people between 18 and 24, as well as people with less education and income.

Socially inclusive transportation enables these communities to secure their place in society and the world of world through improved access to transportation.

What are the findings of the latest survey on transportation and access to employment?

Who are the start-ups that won the call for projects?

The names of the three start-ups that won the call for projects issued in June 2016 were announced at the Rencontres de la Mobilité Inclusive conference, held in Paris on January 18. Providing new solutions leveraging digital technology, they will receive coaching, support and €10,000 each. A report on their initiatives, set for 2018, should make it possible to gauge the impact of their projects on the communities concerned.

  • Covoit’ici is the first public ride sharing service for daily commuting, offering a new, flexible and economical means of local transportation for rural areas and outlying suburbs thanks to connected ride sharing stations.
  • I Wheel Share is a collaborative, civic-minded mobile app that allows the user community to share feedback on the trafficability of routes for people with reduced mobility. It is both a support network and a tool that provides a real-time situation report.
  • Bip POP is a web and mobile app for collaborative delivery of shopping for people without transportation, to make their daily lives easier. Bip POP helps to keep people in their homes by creating trust-based local social networks.