As part of the sweeping contest to support business creation and development being kicked off by Total in 34 African countries, three businesses per country and one hundred continent-wide will win the title of “Startupper of the Year by Total”. Contestants must be under 35 and the creators of a business that is less than two years old. Through the contest, M&S, in cooperation with E&P in four of the countries, is tackling the problem of youth access to employment in a region of the world where more than 50% of the population is under 21. Momar Nguer, Senior Vice President, Africa/Middle East in Marketing & Services, revisits the contest’s goals.
The contest in the Republic of the Congo, via the personal experiences of Anne-Françoise Degryck, Chief Executive Officer of Marketing & Services affiliate Total Congo, and Pierre Jessua, Chief Executive Officer of Total E&P Congo.
- A contest to support the creation or development of businesses less than two years old.
- Launched by M&S in 34 countries in the AMO region (Africa), with E&P in four of them (Gabon, Angola, Republic of the Congo, Nigeria).
- Open to people under the age of 35.
- Not restricted in terms of business field.
- Projects submitted on line at a dedicated website between November 1 and January 31, 2016 (for the inaugural contest).
- Three selection steps until the 10 finalists' presentations to the jury, then three winners picked per country.
- Jury comprising prominent members of the local community and the Total affiliate's CEO.
- Selection criteria include the project's innovativeness, growth and profitability prospects, contribution to local capacity building and ability to replace imports.
- Financial support (cash prize).
- Personalized business support and coaching.
- Heightened exposure for their project via the contest's media campaign and billboard/poster advertising.