Peugeot Sport and Total garnered three World Rally Championship titles between 2000 and 2002 before winning their first Dakar Rally together. They also demonstrated their effectiveness in endurance racing with a victory at the 24-hour Le Mans race in 2009. Lastly, the partners set a new record in 2013 at Pikes Peak, one of the most popular hill climb races, located in Colorado (U.S.A.).
Total has also sponsored the Dakar Rally, organized by A.S.O., for 24 years.
*Subject to appeal