June 3, 2011: taking advantage of the opportunity provided by the Montreal Grand Prix on June 12, Total is deploying a corporate advertising campaign that leverages our partnership with the Lotus Renault GP team. Building on the 2010 campaign, the ads displayed around downtown Montreal will have a strong visual component.
The main ad makes it easy to identify our business by associating Formula One racing and service stations. Various visuals also spotlight the Total logos on the Lotus Renault GP car.
See our campaign in the streets of Montreal, Canada or at http://www.total-moon-race.com/