Total lance une campagne publicitaire internationale pour la nouvelle saison de Formule 1

12/03/2012

News

Formula 1 : Total is launching an international communication campaign

This year, in the context of its commitment to Formula 1 racing, Total is rolling out an advertising campaign in France and worldwide, in the Lotus F1 Team colours.

This campaign highlights three of the Group's key strengths:

- expertise in major projects,

- know-how and cutting-edge technology,

- team work.

The media coverage consists in :  

- a website http://www.f1.total.com/ Facebook, Twitter and YouTube pages.

- exclusive  TV partnerships with ESPN Star Sport (Asia – outside China) and Abu Dhabi Sport

- an exclusive partnership with the International Herald Tribune – Malaysia, China, Singapore, India, Abu Dhabi, and Brazil
- posters in airports and city centres, as well as special operations (taxis) in targeted countries

- an extensive press and internet campaign in France

- showing of the "Total Moon Race" film in French cinemas

Total's commitment to Formula 1 is more than just a sports sponsorship. For our engineers, this experience in competition is a vital, preliminary stage in transferring our technology and expertise to products for the general public.

This year, Total is :

  • partner of Renault F1 Sport engine manufacturer
  • Supplying products to the following teams: Lotus F1 Team, Red Bull, Caterham F1 Team, Williams F1 Team
  • partner of Lotus F1 Team driver, Romain Grosjean
  • Lotus F1 Team sponsor
  • Red Bull Racing sponsor


 

Useful links:

http://www.f1.total.com/ 
http://competition.rm.total.com/
http://www.renaultsportf1.com/
http://www.lotusf1team.com/
http://www.redbullracing.com/

vignette-f1-grosjean-v2-jpg

Copyright : Terre de Sienne

Romain Grosjean, a promising young driver


This year, Total is sponsoring Romain Grosjean, a driver on the Lotus F1 Team. This young Frenchman, soon to celebrate his 26th birthday, made his debut in go-kart racing in 2000. During his career, he has won seven championships, including the Formula 3 Euroseries in 2007 and the GP2 Asia Series in 2008. This year, he is competing in Formula 1 racing for the second time, following his first season in 2009.

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