20071026-the-new-total-excellium-campaign-france-tankful-that-lasts-longer

26/10/2007

News

Total is launching since mid-October a broad-based advertising campaign on its TOTAL EXCELLIUM fuels. The campaign includes tv and radio spots, a dedicated website and three video spots on video-sharing sites (featuring a quizz with prizes).

Introduced two years ago, the TOTAL EXCELLIUM fuels continue their growth in the market and keep confirming their proven and recognized qualities.

At a time when energy consumption and environmental concerns are at the very heart of public debate, Total proposes its range of high-quality fuels that make it possible to consume less and reduce CO2 emissions per mile driven.

These messages are displayed since October 15 in all the TOTAL service stations as well as in the new TOTAL EXCELLIUM website. The website invites the visitors to choose the type of fuel used and then leads them through a dedicated universe highlighting TOTAL EXCELLIUM qualities and characteristics.

For more information, visit the TOTAL EXCELLIUM website (in French).

Contact us