20070808-corporate-advertising-campaign

08/08/2007

News

Total is pursuing its advertising initiatives. Targeting Europe, the Middle East, Canada and China, the new corporate ads are in line with earlier campaigns.

Intended to showcase the Group’s wide-ranging activities and expertise, the campaign comprises a split-screen film depicting a day in the life of a child and Total employees on the job, as well as print advertisements dealing with the following topics:

  • Non-conventional oil and the experience gained through the Sincor project in Venezuela
  • The global dimension of Total’s oil exploration and its expertise in this area
  • Total’s expertise in photovoltaic energy
  • Refining and new fuels
  • Deep offshore exploration and environmental stewardship
  • Prospecting, producing and transporting gas
  • Looking after scarce oil resources to secure the future of energy
  • Total's technological proficiency in meeting energy needs and its attentiveness to customer concerns
  • Total, the partner of choice for major projects with a high technological content
  • Illustrating one of the three components-community support, the environment, cultural heritage-of Total's corporate philanthropy policy: restoration of the Louvre's Apollo Gallery
  • Total’s petrochemical operations and its capacity for innovation
  • Total’s ability to respond to energy demand and its commitment to enhancing the environmental performance of its facilities

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