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Energies. Some of you will
already be familiar with the name of Total’s external
magazine, illustrating the scope of the Group’s activities
and business segments and published in tandem with the internal
magazine Synergies, intended to be read by all Total employees.
Why two separate magazines? The first focused on strategic
matters and the second on more human concerns. But society
has changed, and Total with it. The two types of reader are
now one and the same: fully concerned citizens, with all the
expectations and commitment that this supposes in terms of
shared responsibility.
Today, companies like Total —France’s largest industrial
concern and a leading oil major, employing 120,000 people in
more than 120 countries— can no longer afford to remain
self-center, communicating a close-up view of corporate matters.Their
communication must reflect a wide-angle perspective of the
world they work in. |
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As a fully international group involved
in energy supply, Total must assume responsibility for values
that are no longer just financial but also global, affecting
the quality of life of both present and future generations.
This new context calls not for one-way communication but for
a two-way exchange of information that will help build an even
better future. And because we reject the idea of two different
truths, one for internal consumption and another for outsiders,
we have decided to publish a single corporate magazine —the
one you are now holding in your hands. We have kept the name
Energies because of its double significance: referring both to
the fossil fuels and renewable energies that are Total’s
core business and to the human energies that we depend on to
supply them. But apart from the name, everything about the new
Energies —format, paper, length, design and above all content— is
completely different. Of course we will still |
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talk about Total.
But not just about Total; far from it. Because our Group, ever
attentive to human aspirations, is just one cog-wheel in the
process of human progress.
So in order to foster
dialogue, Energies will be devoting space to social issues,
inviting input from both observers and players, highlighting
individual and group initiatives in community service, recounting
both the breakthroughs and the doubts in order to encourage
a free exchange of opinion by all involved.
We know that this is an ambitious project, and if we are to
succeed we will need feedback from you, our readers —comments
on this first issue as well as suggestions for the ones to
follow. We look forward to hearing from you soon!
The editorial team
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