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Text
:
Christine Huntzinger
If
there is a single word that sums
up the Total Group, it is energy.
Energy in every sense of the
word.And energy was the dominant
theme that inspired Laurent Vincenti,
creative director of the A & Co
agency, in his quest for a logo
that would convey all the strength,
diversity and complexity of the
Total Group’s activities,
both present and future. Energies
asked him how the new logo came
into being. |
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