The partnership agreement signed in 2003 between Total and France’s non-profit road safety association La Prévention Routière has been renewed for a period of three years. Covering an array of joint initiatives, the partnership reflects Total’s long-term commitment to improving road safety.
La Prévention Routière shares its expertise with Total to help implement in-house road safety policies, while Total provides La Prévention Routière with access to its resources and service station network to conduct road safety awareness campaigns targeting the general public.
A number of joint initiatives have been deployed over the past three years, including:
- Sponsorship of a series of short road safety videos broadcast on France’s TF1 television channel in summer 2003 and 2004.
- Road safety awareness campaigns at Total service stations involving the distribution of road safety magazines and brochures, as well as safe driving kits comprising a DVD, a game, a magazine and a reflective armband.
- The opportunity for Club Total members to support La Prévention Routière initiatives by donating their loyalty points to the association.
- Training sessions for Total employees.
In addition to this key partnership in France, Total is also engaged in road safety initiatives in other countries and regions, for example as part of the Global Road Safety Partnership (GRSP), an international organization that promotes road safety in developing countries.
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