Paris - Total launched the Awango by Total program in 2012 to market solar lamps providing affordable access to energy for communities in emerging economies. Nearly two billion people do not have access to electricity. To help remedy that, the Group set an objective of improving the daily lives of five million people by selling one million Awango by Total solar lamps by 2015. This goal has been met and exceeded: by May of this year, one million solar lamps had been sold in Africa alone. Awango by Total is based on social business model and will be distributed in more than 30 countries by end-2015.
- A specific business model: Awango by Total was launched through an internal start-up.
- New last mile channels and retail models: Total is forming global partnerships with major development NGOs and local partnerships with micro-businesses and testing solar kiosks to reach the most remote areas.
- Customized services: An after-sales service and warranty are offered for this type of product and target for the first time. Total is also working on financing solutions.