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We operate a global network of 16, 534 TOTAL, Elf and Élan service stations, roughly half of which we own. Serving as showcases for the Group, these retail outlets are where customers meet our brands-the final link in a chain of marketing operations including storage, transportation, packaging and delivery to end users.
The Group is one of the leading marketers, based on refined product sales, in the combined six largest markets in Europe (France, Spain, Benelux, United Kingdom, Germany and Italy.(1)
(1) Company sources, on the basis of sales.
Sales of refined petroleum products by geographic area(1)
| (in kb/d) |
2006 |
2005 |
2004 |
|
| France |
837 |
852 |
882 |
|
| Rest of Europe (1) |
1,438 |
1,444 |
1,495 |
|
| United States |
264 |
256 |
257 |
|
| Africa |
274 |
260 |
245 |
|
| Rest of the World |
153 |
151 |
129 |
|
| Total excluding Trading |
2,966 |
2,963 |
3,008 |
|
| Trading (Balancing and Export Sales) |
820 |
829 |
753 |
|
|
Total including Trading |
3,786 |
3,792 |
3,761 |
|
|
|
|
|
|
(1) Including Total's share in Cepsa
A leader in Europe
A leader in Europe and in Africa, Total is implementing a marketing strategy focused on quality local service under the TOTAL banner. This commitment is reflected in the network’s harmonized, consistent identity, whose visual expression is a warm, attractive design used wherever our products are sold.
In France, products are marketed under three core brands: TOTAL, Elf and Élan.
TOTAL is the main network with more than 2,600 locations, particularly targeting fleet users and consumers who particularly prize service quality. This network offers a broad range of quality retail station services and a diverse selection of other products, such as the 'Bonjour' convenience shops while benefiting from customer loyalty programs.
Most of the 300 yellow and blue Elf service stations are located in suburban areas. They offer quality fuel at prices that are particularly competitive, as well as basic services.
Total also markets fuels at nearly 2,000 Elan-branded retail stations essentially located in rural areas.
In Europe, Total is developing its network of stations in Belgium, Luxembourg, the Netherlands, Germany, the United Kingdom, Portugal, Italy, and through its 48.83% interest in the Spanish company Cepsa, Spain and Portugal. Total also has a network of 475 AS24-branded retail stations in 20 European countries. This network, dedicated to professional transporters opened 43 new retail stations in 2006, mainly in Central and Eastern Europe.
In 2005, Total strengthened its position in Africa through the acquisition of distribution affiliates in fourteen African countries. This acquisition, completed in 2006, includes 500 retail stations and 29 terminals and depots. Through this agreement, Total has strengthened its presence in West Africa, consolidating its positions in East Africa and becoming the largest marketer of petroleum products in Africa.
Total is present in more than 40 African countries and in nearly 20 Asian countries.
Retail stations
Number of Total retail stations by region for the years indicated (at December 31)
| |
2006 |
2005 |
2004 |
|
| France(1) |
5,220 |
5,459 |
5,626 |
|
|
Rest of Europe (excluding Cepsa) |
4,628 |
4,937 |
5,003 |
|
| Cepsa(2) |
1,672 |
1,677 |
1,697 |
|
| Africa |
3,505 |
3,199 |
3,324 |
|
| Other countries |
1,452 |
1,398 |
1,332 |
|
| Total |
16,534 |
16,976 |
16,857 |
|
| |
|
|
|
|
(1) Retail stations under the TOTAL and Elf brands and approximately 2,000 retail stations under the Elan brand.
(2) Includes all the retail stations within Cepsa’s network.
"New generation" fuels
In 2005, Total launched two new high performance fuels, branded TOTAL EXCELLIUM 98 and TOTAL EXCELLIUM Diesel, in France, Belgium, Italy, the Netherlands, the UK and Turkey. These "new generation" fuels reduce especially fuel consumption and carbon dioxide emissions. With the launch of the EXCELLIUM range, TOTAL has acquired a significant share of the market for next generation fuels in Europe
In 2005, Total began distributing .an urea-based additive called AdBlue for European professional transport vehicles. This product destroys nitrogen oxide in truck exhaust systems in order to meet current and future environmental standards (Euro IV and Euro V).As of December 31, 2006, more than 130 TOTAL and AS24 retail stations were equipped to distribute bulk and conditioned urea. Between now and 2009, Total expects to progressively expand its distribution of AdBlue to include a network of approximately 400 retail stations in 27 European countries. |
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