Total operates a global network of 16, 425 retail stations worldwide, of which 11 134 stations in Europe where the Group also has a network of 500 AS24 stations specialized in the marketing of fuels to professional transporters. In France, the Group's network brands are TOTAL, Elf and Elan. Since 2005, Total has launched in several European countries and Turkey TOTAL EXCELLIUM, a "new generation" fuel range.

Total also distributes domestic fuel for heating, hot water production and professionnal motorization, as well as heavy fuels for industrial customers.

Total produces also a comprehensive range of additives and special fuels to meet specific customer-needs such as fuels for car-makers, performance fuels for racing teams, etc.

Total markets a wide range of specialty products, in particular lubricants, liquefied petroleum gas, jet fuel, special fluids, bitumen, marine fuels, etc.