Total markets a wide range of specialty products, which it produces from its refineries and other facilities. Total is among the leading companies in the specialty products market, in particular for lubricants, LPG, jet fuel, special fluids, bitumen and marine fuels, with products marketed in approximately 150 countries.

Europe

In Europe, as of December 31, 2010, Total has a network of 12,062 service stations in France, Belgium, the Netherlands, Luxembourg, Germany, the United Kingdom, Italy, and, through its interest in CEPSA, Spain and Portugal. Total also has a network of more than 579 AS24-branded service stations dedicated to commercial transporters. Total is among the leaders in Europe for fuel-payment cards, with approximately 3.5 million cards issued in twenty-eight European countries.

In France, the Total-branded network benefits from a large number of service stations and a diverse selection of products (such as the Bonjour convenience stores and car washes). Elf-branded service stations offer quality fuels at prices that are particularly competitive. As of December 31, 2010, nearly 2,100 Total-branded service stations and 280 Elf-branded service stations were operating in France. Total also markets fuels at nearly 1,900 Elan-branded service stations, generally located in rural areas.

Western Europe

In Western Europe, Total continued in 2010 its efforts to optimize its Marketing business.

• In Italy, the agreement signed between Total and ERG in January 2010 to create the TotalErg joint venture will enable the Group to become the third marketing operator in Italy with a retail market share of nearly 13%  and more than 3,200 service stations.
  
• In France, Total announced in January 2010 a restructuring plan of its petroleum product logistics operations. Closure of the Pontet and Saint Julien oil depots is ongoing. Hauconcourt’s operations were transferred to the Raffinerie du Midi company on October 1, 2010. Transfer of the Mans oil depot’s operations and divesting of the Ouistreham oil depot are scheduled in the first half of 2011.
  In January 2010, Total also closed the disposal of half of its share (50%) in Société des Dépôts Pétroliers de Corse.
• In Portugal, since Total and CEPSA merged their oil marketing businesses in 2008, Total has had a leading position in the country with a market share of nearly 11% 6, a network of 300 service stations and a strengthened position in the specialty products market.

Northern, Central and Eastern Europe

In Northern, Central and Eastern Europe, the Group is developing its positions primarily in the specialty products market. In 2010, Total continued to expand its presence in the growing markets of Eastern Europe, in particular for lubricants. The Group intends to accelerate the growth of its specialty products business in Russia and Ukraine through the development of its direct presence in these markets since 2008.

AS24, which is present in twenty-five European countries and in Russia, continued to expand its network in 2010 by opening new marketing outlets in Europe, in particular in two new countries (Sweden and Serbia). During the next few years, the AS24 network is expected to continue to grow and expand to other countries in Europe, the Caucasus and the Mediterranean Basin.

Africa & the Middle East

As of December 31, 2010, Total is the leading marketer of petroleum products in the African continent, with a market share of nearly 14%, over 3,600 service stations in more than forty countries and two major networks in South Africa and Nigeria. As part of the optimization of its portfolio, the Group divested its subsidiary in Benin in December 2010.

Total also has a large presence in the Mediterranean Basin, principally in Turkey, Morocco and Tunisia. In the Middle East, the Group is active mainly in the specialty products market and is pursuing its growth strategy in the region, notably through the production and marketing of lubricants.

Asia-Pacific

As of December 31, 2010, Total was present in nearly twenty countries in the Asia-Pacific region, primarily in the specialty products market. The Group is developing its position as a fuel marketer in the region, in particular in China, and operates networks in Pakistan, in the Philippines in Cambodia and Indonesia. Total is also a significant player in the Pacific Islands. In addition, five service stations opened in Indonesia in 2009.

China

In China, the Group has approximately 130 service stations as of December 31, 2010, following two joint venture agreements signed in 2005 by Total and Sinochem to develop a network of 500 service stations in the Beijing and Shanghai areas.

Vietnam

In Vietnam, Total continues to strengthen its position in the specialty products market. After the acquisition of an LPG marketing company in December 2008, the Group finalized in December 2009 the acquisition of lubricants assets, making Total one of the leaders of the Vietnamese lubricants market.

The Americas

Latin America and the Caribbean

In Latin America and the Caribbean, Total is active in nearly twenty countries, primarily in the specialty products market. In the Caribbean, the Group holds a significant position in the fuel distribution business that was strengthened by the acquisition in the second half of 2008 of marketing and logistics assets in Puerto Rico, Jamaica and the Virgin Islands.

North America

In North America, Total markets lubricants and is continuing to grow with the signature in December 2009 of an agreement to acquire lubricant assets in the province of Quebec in Canada.

Biofuels

Total is present in the biodiesel and biogasoline biofuel sectors. In 2010, Total produced and blended 549 kt of ethanol⁽¹⁾ in gasoline at its European refineries ⁽²⁾ (compared to 560 kt in 2009 and 425 kt i2008) and 1,870 kt of VOME⁽³⁾ in diesel at itsropean refineries⁽⁴⁾ and several oil depots (compared to 1,870 kt in 2009 and  1,470 kt in 2008). Total, in partnership with the leading companies in this area, is developing second generation biofuels derived from biomass. The Group is also participating in French, European and international bioenergy development programs.

In this framework, the Group announced in 2009 that it would participate in the BioTfueL research project intended to develop a technology to transform biomass into biodiesel.

The Group is also involved in Futurol, an R&D project for cellulosic bioethanol, which intends to develop and promote on an industrial scale a production process for bioethanol by fermentation of lignocellulosic biomass.

Hydrogen and electric mobility

For several years, Total has been involved in research and testing programs for fuel cell and hydrogen fuel technologies. The Group is a founding member of the industrial group created in 2007 to participate in the European Joint Technology Initiative to promote the development of hydrogen technology.

In 2010, as part of the Clean Energy Partnership project, Total inaugurated a new prototype hydrogen fueling station in Germany. Construction of a second hydrogen fueling station is underway.

In Germany, the Group is also involved in a demonstration project for marketing electricity at four Total-branded service stations in Berlin, in partnership with the utility company Vattenfall.

In 2010, Total inaugurated the first of twelve prototype electric fueling stations in the area of Brussels in Belgium.

(1) Including ethanol from ETBE (Ethyl-Tertio-Buthyl-Ether) and methanol form MTBE (Methyl-Tertio-Butyl-Ether).
(2) Including the Algesiras and Huelva refineries (CEPSA).
(3) VOME: Vegetable-Oil-Methyl-Ester.
(4) Including CEPSA’s Algesiras, Huelva and Tarragona refineries in Spain and TotalErg’s Rome and Trecate refineries in Italy.

Source : Registration Document 2010